SEO (search engine optimization) is a set of measures to improve the site for its ranking in search engines. In other words, SEO is the process of influencing the visibility of a website in free search results.
Surely you know that at the moment SEO is one of the best marketing tools that can only be used by financial advisers. First of all, SEO helps you to make your website stand out from the huge amount of competitors in the search results. It also helps drive more traffic to your website. Let's take a closer look at what SEO is and the main SEO tips for both financial advisors and banks.
What is SEO?
SEO (search engine optimization) is a set of measures to improve the site for its ranking in search engines. In other words, SEO is the process of influencing the visibility of a website in free search results. Also, people often refer to this as natural or organic traffic.
Since Google is currently the most popular search engine, financial advisors who use SEO want to get on the first page. However, how can de SEO help banks and financial advisers?
First and foremost, SEO helps potential customers find you through keywords. SEO can also help your site stand out from your competitor. Other than that, SEO can help you get more clients or increase the readership of your blog if you have it.
At the moment, not all financial advisors and other financial service professionals enjoy the benefits of SEO. This also includes banks, credit unions, and so on. However, it is very important for both banks and financial advisers to understand the importance of SEO in order to develop the right marketing strategy.
Top SEO Tips For Banks And Financial Advisors USA
So, if you are a financial advisor, then you need to know the basic tips that will help you improve your site. Below you can explore the main ones we created in cooperation with PromotionStep SEO agency:
1. Keyword Research
At this point, the most important step is to research your keywords. You probably know that every time you search for something on Google, you enter keywords into the search bar. This is exactly what your potential customers do. At the moment, the most important factors for keyword research are volume and keyword difficulty. Keyword volume shows how many times people, on average, search for a particular keyword each month. Keyword difficulty, in turn, gives you an estimate of how difficult it is to rank for a particular keyword.
2. High quality content
Of course, good, relevant and high-quality content is also very important. The goal of any search engine is to organize and provide relevant content. Thus, in order to prove to the search engine that your content is relevant enough, you need to integrate keywords into your content. However, you need to make sure that you don't overuse keywords, as this can only hurt your content. Thus, the best solution is to focus on delivering well-written content that includes incorporating keywords naturally.
3. High quality backlinks
Another important component of SEO is backlink building. You probably know that backlinks are inbound links to your site from another site. They are the ones who tell search engines that another website thinks your site is important and valuable enough to link to. So, it not only shows the authority of your site, but also helps you get higher rankings.
It is important to note that search engines also take into account the content of linking sites in order to determine the quality of a link. Thus, when inbound links to your site come from other sites and contain links to your content, the search engine will read those links as relevant enough. So, the more relevant the referring site, the higher the quality of the link.
4. Optimized for mobile devices
You probably know that now more and more people are searching the Internet using mobile devices. That's why Google is now rewarding sites that are optimized for mobile devices. A site that is easy to navigate shows visitors that you have their interests in mind and are trying to make the site as comfortable as possible for them.