Domain authority tells you the ranking strength of all domains and subdomains. The newer your site, the lower your domain authority score will be.
If you have your own business and a website offering your services, you are probably wondering how to get it to the top of Google. The higher your site is in the search, the more likely it is that potential customers will visit it. Surely you know how search engine optimization is important for a website to rank first in Google. Among the 200 different ranking factors in Google, domain authority is one of them. So, if you are doing this, you are most likely familiar with this concept. Below, we'll take a closer look at what it is, how important it is to your site's rankings, and how you can boost it.
What Is Domain Authority?
Domain authority is a ranking metric that people use to predict how well a site will rank in search engines. DA was created by Moz and assigns a score from 1 to 100. The higher your site's score, the more likely it is to perform well on search engine page results.
You can also look at domain authority from a different angle, as it shows the relevance of your site to your industry or specific topic. This way you will be able to see the authority of your domain with the help of the rating assigned to it.
Note that domain authority and page authority are not the same thing. What is the difference? Domain authority tells you the ranking strength of all domains and subdomains. At the same time, page authority looks at the ranking ability of individual pages.
What Should I Know About A Good Domain Authority Score?
At the moment, there are a huge number of factors that are taken into account when calculating domain authority. The newer your site, the lower your domain authority score will be. Most often, it will be from 10 to 20. For such giants as, for example, Microsoft and Google, it will be from 95 to 100.
It's also important to note that it will be easier for you to improve your site's domain authority if d is in the range of 20 to 30 (rather than 70 to 80, for example). So, what is considered a good domain authority?
- 0 to 30 - poor
- 30 to 40 - below average
- 40 to 50 - average
- 50 to 60 - good
- 60 to 70 - very good
- 80 to 100 - excellent
Thus, you should understand that a domain authority can help you predict the performance of your site in search results. That is why it is best to use it for comparison with other web ascites in the search. After that, you can try to increase your domain authority in order to get a higher ranking.
How Can You Boost Your Domain Authority?
Surely you understand that boosting your website’s domain authority is a long way that requires patience. Below you can learn some tips to increase the domain authority of your site.
At the moment, backlinks play an important role in calculating domain authority. It’s also worth noting that backlinks are one of the two most important ranking factors right now. Over 50% of sites don't get any organic traffic because they don't have backlinks. This is why you need not only backlinks, but quality backlinks.
Now there are a huge number of ways how you can get backlinks to strengthen your link profile. For example, you can look at your top referral sources and then look for similar sites to get backlinks. You can also study your competitors and view their backlink sources. After that, you can try to get links from the same websites.
2. Good content
Another great way you can increase your domain authority is to create good, relevant, link-worthy content. But why is content so important?
Everything is quite simple. If people find your content relevant and helpful, they will share it with others. Thus, it will increase your chances of getting backlinks from authoritative websites. Moreover, with the help of links from different websites, you can also give your root domains. This is what will contribute to high domain authority.
Thus, now you can create several types of different content, such as videos, podcasts, slides, articles, and more. Experts recommend starting by looking at the most popular pages on your site, as you'll be able to create similar content types and themes.
3. Website structure optimization
Also, you should pay attention to the fact that one of the factors in calculating domain authority is the structure of your site and its user-friendliness. Proper website structure will help search engines easily crawl your web pages and index them in search results. If you want to improve the user experience of your site, then the first thing you should start with is optimizing it for mobile devices.
Since Google is now targeting mobile as well, this means that it will also pay attention to how well your site performs on mobile devices. Thus, it should not only work well, but also load quickly.
You should also pay attention to how secure your site is. For example, you can do this by obtaining SSL certificates.
4. Internal links
If you focus on the internal link structure, then it can also help you improve the user experience of your site. Those links that lead to other informative web pages on your site will help you to interest users.
What's more, internal links are also important as they make it easier for search engines to crawl your site, which in turn will help index your pages. Another benefit of having a proper internal site structure is that they pass link juice from one page to another.