Business Summary
Founded:
1987
Min Project Size:
$5,000+
avg Hourly Rate:
$100 - $149 / hr
About Communicus, Inc.
Communicus provides advertising research services, specializing in evaluating and diagnosing the in-market effectiveness of multimedia campaigns.The company uses a proven, proprietary longitudinal design methodology that isolates the impact of advertising on in-market brand performance. The Communicus media measurement techniques quantify and compare the impact of each medium within a multimedia campaign, using media-neutral measures.